Best Practices on Social Media

Engage your community. Don’t forget to be social on social media! Establish a regular routine for monitoring and responding to comments and messages from your followers. Do not hesitate to email if you are unsure whether or how to respond to a social media comment or message.

Think before you post. Your social media posts should be relevant, add value, and foster a sense of community. Anything that is considered inappropriate offline is likely inappropriate online, too.

Tag it. Tag other University accounts or use a branded hashtag to amplify your message. Hashtags recognized by the Office of Strategic Communications and Marketing include: #FindYourWings, #KennesawState, #GoKSUOwls and #HootyHoo.

Proofread. Kennesaw State University is an institution of higher learning. Mistakes happen, but correct them as quickly as possible.

Include a visual. Posts with photos, videos or graphics receive more engagement, but be sure to follow our brand guidelines when creating and posting content.

Amplify emergency communications. It is important for all of KSU’s social channels to work in unison to amplify emergency communications. During inclement weather or a campus crisis, please share only those messages coming from KSU’s main social media accounts or the Office of Emergency Management (@ksuoem).

Track your data. Document and review follower growth, post impressions and engagement data on a regular basis to optimize your social media content over time.

Stay informed. Social media technologies and tools are changing every day. Stay on top of these trends so that you can use each platform to its full potential. All social media administrators as well as those interested in managing a social media presence are invited to attend the regular meetings of KSU’s Communications/Social Media Community of Interest. To join, email

For any questions or concerns, please email